A Grand Celebration for Tuning Cars and Caravans: ATC Show 2012 Debuted at Beijing on Aug 10th

·  World Top Brands to Present the Industry Trends 
·  Eye-Catching Concurrent Events to Highlight Industry Hotspot

Jointly organized by Messe Düsseldorf (Shanghai) Co., Ltd and YASN International Exhibition Co., Ltd, ATC Show China 2012, which consists of All in CAVARANING 2012 and All in TUNING 2012 gloriously debuted in Beijing at National Agriculture Exhibition Center on Aug 10^th 2012. More than 300 domestic and international exhibitors will showcase the best of their brands, ranging from tuning cars, caravans and campsites, to over 10,000 visitors. With an exhibition area of over 20,000 square meters, it is truly a big celebration for the whole industry. It is dedicated to promote the development of the industry by diversified concurrent forums and events, therefore providing an international platform for communication and business networking and sharing international good experience & best practices.

International industry associations participating in top-level forums to promote a “win-win” industry chain
ATC Show 2012 is a perfect combination of exhibitions, high-calibre forums and industrial conferences, aiming to build the momentum of China’s tuning industry and auto camping industry, which are both in their initial phase. For example, All in CARAVANING Annual Conference 2012 has invited over 20 VIPs from home and abroad to discuss policy incentives and top-down stimulation, brainstorming the roadmap for China’s auto camping industry based on international advanced experiences and best practices. Some of the highlighted themes of the forums and conferences are: Chinese caravanning market on its way, development experience in European caravanning industry, introduction of camping grounds in North America, Japan and Korea. High profile guests will be present, including Mr. An Qingheng, Honorary Director of China’s Association of Automobile Manufacturers RV Committee, Mr. Hermann Pfaff, mmber of bard of HYMER AG, Mr. Robert Mackinnon, Chairman of National Association of RV Parks & Campgrounds (USA), Ilya Kuntsevich, Executive Director of RCV America, Mr. Kazuhiro Akase, President of F.I.C.C. Asia-Pacific  Affair Bureau, Mr. Zhang Wen, Vice Secretary-General of Beijing Motor Sports Association, Mr. Hans Werner Reinhard, Deputy Managing Director of Messe Düsseldorf GmbH. Representatives from RV manufacturers, dealers, clubs and media will also join the show.  

Domestic and international top brands introducing tuning and caravaning culture
ATC Show 2012 is the first Chinese B2B event on tuning cars, caravans and auto camping industry. With a strong international influence, the show has attracted various international tuning brands, including Brabus, AC Schnitzer and Abt from Germany, Hummer, Lincoln, Mustang and 3M from the United States, THULE from Sweden, MACTAC from Belgium, TOMATO from South Korea and Hapro from the Netherlands, all of which will present their newest products to the visitors. All in CARAVANING also features mainstream European and American brands. Domestic companies such as CTS Asset, the Great Wall, Zoemo, El Monte, RV International, Chuntian, Red Ant will bring their proud RV products. While international brands that participated with their Chinese agents include Knaus Tabbert (Südwind), Hobby, Fendt, Giotti, River Forrest, Jay Featherand Jurgens Ci.

Concurrent events providing an interactive platform
Apart from exhibits demonstration and showcasing, there are various concurrent events including “2012 China Caravan Figures”, “China Campsite Experience Program”, “Carrera Racing Game” and special exhibit promotions. With the well integrated exhibition and event platform, the visitors can learn by first-hand experience about caravanning and auto camping culture.

The 9th China Tuning Car Auto Contest is certainly one of biggest highlights of the show. It is the best platform for tuning funs to showcase their best craftsmanship and ideas. This contest has been held successfully eight times previously. This year, it will present an even more grand celebration for the industry to meet the customized needs of car owners as a professional show place for tuning cars. Changes have been made to the competition format: a new online platform for evaluation and voting was established jointly with ‘Sohu Vehicle’ to allow full interaction with the offline tuning car show, then professionals will evaluate the shortlisted and come up with the final winner. It has attracted heated participation and discussion among Internet users since launching. Media coverage was also intensive to bring up the heat. During Aug 11th to 12th, the shortlisted cars will be present on the exhibition site, with surprising presents and promotions prepared for the visitors.

Another highlight is “2012 China Caravan Figures”, which is to award the pioneering Caravan owner with an ENLIGHTENING story, and leverage the encouraging and touching stories to enhance the caravan culture in China and accelerate the market growth. The activity was first launched in June, attracting strong attention from industrial players, the media and caravan lovers. We proceeds to round-up and shortlisting in mid-July. Finally, ‘don’t turn’, a 12-members Caravan World travellers group, and Mr. Zhang Zhiwu, who only learnt how to driving in his 60s but aspired to caravan across the Eurasia continent became the final winners. They are the persons of the year and were invited to Caravan Salon Düsseldorf 2012, the world’s top class caravaning trade show; Mr. Zhang Guangzhi, who is just set out to start his RV world trip, and Mr. Wang Renhe, who was the first Chinese driving a domestic RV to Everest Base Camp were awarded in the name of ‘Characters of Hope of the year’. The celebration ceremony will be held on Aug 11th, 2012.

"China Campsite Experience Program” has been designed to promote the auto camping culture, accelerate the development and construction of Chinese campsites, and facilitate the formulation of caravan- and campsite- related regulations, policies and industry standards in China, as well as let RV owners and camping fans know more about the Chinese campsites. Along with the rapid development of economy and society in China, auto camping has also entered into Chinese people's life. Some beautiful and well-equipped campsites are growing up gradually. However, people seem to know little about these campsites and its facilities & services. As a result, ATC Show 2012 has planned this program to build a bridge between auto camping fans and the campsites, and let the RV owners have more options for their holiday. Through careful selection of excellent campsites, we will provide abundant information and great offers (with discount coupon) for the exhibitors and VIP buyers. These campsites will also introduce the detailed information at the show, as well as arrange a lot of attractive on-site activities.

The exciting Carrera Racing Game is attracting a lot of fans and visitors. The daily winner with best score will be rewarded with a Carrera Model Car, and the overall winner of three days will be rewarded with a cool Carrera Set. Other eye-catching activities include car graffiti show, tunning car culture show, driving master challenge, lucky draw, caravaning & camping salons, etc. The visitors will be amazed at the splendid and exciting experience that the show could offer.

 “Jike Container RV” unveiling the mysteries at ATC Show 2012
Organized by LvsheDesign, “Jike ·Micro Utopia” were calling ideas to transform containers into a recreation vehicle since the beginning of this year, and after months of selecting, the organizer presented the final winner on the first day of ATC Show 2012 . The exhibition is regarded as the starting point for those Container-RV travellers’ trip to Shangri-La, also adding a dreaming charm to the show.

ATC Show 2012 has gained strong attention from the industry since preparation. With strong support from Messe Düsseldorf GmbH, organizer of CARAVAN SALON DÜSSELDORF, the world leading international touring car and caravan industry event, as well as from many international associations such as F.I.C.C., Bundesverband der Campingwirtschaft in Deutschland e.V.  (BVCD), and Recreational Vehicle Industry Association, the Show is expected to be a great success. With over 100 local and international media partners’ coverage, ATC Show is creating a buzz for the industry. The two trade fairs All in TUNING and All in CARAVANING will be held at annual intervals, creating its own brand effects with continuous internationalisation and development to become a top event within the industry, and creating a perfect business platform for China and world partners to reach out for each other and reap the fruits of cooperation.

Onsite Photos:

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