All in CARAVANING 2014 Grandly Opens in Beijing, Leading the Trend of the Caravanning and Camping Industry

On June 27, 2014, All in CARAVANING 2014, which is jointly organized by Messe Düsseldorf (Shanghai) Co., Ltd. and our partners YASN International Exhibition Co., Ltd., China National Travel Service (HK) Group Corporation, The Recreational Vehicle Industry Committee of China Association of Automotive Manufacturers (CAAM) and China Self-Driving Tour and Camping & Caravaning Association (STCCA）of CTACA, has grandly opened its door at Beijing Exhibition Centre. The previous two editions were huge successes. The public raved and hyped about this event. Leading players in the caravaning business now wait in lines to join. The exhibition this year will be led by the above five professional convention planners, and during the exhibition, top-of-the-line exhibitors and industry experts are under one roof. This is the No.1 caravan show in China. Traditionally, the purpose of car shows was to showcase products, but what we see here now is instead a fashion show of the modern caravaning culture.

All in CARAVANING 2014 is held in the Beijing Exhibition Center for the first time. Cutting-edge products and technology from 183 exhibitors light up the 20,000 sqm exhibition space. The number of exhibitors almost doubles that of the last edition. There are not only international top caravan brands HOBBY& FENDT, ADRIA, KIP, Living Lite, Jayco, AirStream, California presenting at the show, but also the domestic giants and industry new players, such as North RV, Yutong, Brilliance Auto, Centech, ZHONG-OU, SAIC Motor Commercial Vehicle, Daide longtree, Great Wall, Shan Yete, Xinfei, Zhengtai Xier, Dream Trip, Tangshan Yate, Nanjing Dexing, Hangzhou Xialong, Jiangsu Farid, 28th Research Insititute (Liyang), Fuji, Shanghai Shunlv, Hao Cheng, SoWorld, Beijing TiantanHaiqiao, Jiangsu KaiJun, etc. Also present are 60+ international and domestic caravan parts producers like AL-KO, Truma, Dometic, Thetford, FIAMMA, Vöhringer, Indel B, and Carefree. Outdoor equipment, such as Jumping Pillows, pole-less tents, and rooftop tents, would bring new experience for outdoor hobbyists. 72 domestic campgrounds also grab this opportunity to make themselves known. The Beijing Municipal Tourism Association is promoting at the show the camping network in the Greater Beijing Area, while the Shanghai Municipal Tourism Administration advertising the caravanning routes around the Yangtze River Delta region and trans-provincial cooperation programs. All in CARAVANING 2014 is certain to spice up Beijing, and the new fashion in caravaning and camping industry is here to stay.

Annual Conference in Concerto with the Caravanning Culture
The concurrent annual conference is the most important highlight of the show, which is eagerly anticipated by dealers, service providers, media and consumers alike. Its topics of discussion on June 27 and 28 are “Campground Day” and “RV Day” respectively. Policy makers, industry associations from Germany, the Netherlands, the U.S., Australia, etc., manufacturers and dealers, as well as influential trade media will get together to discuss the industry development home and abroad, and to analyze policies and practical cases. Road maps shall be figured out. All in all, the flow of information in this meeting shall define Chinese caravaning and camping as we know it.

The vast consumer market in China attracted key players to join this event, including CEOs of Trigano, Adria, KIP, Truma, President of Fendt Caravan, General Manager of Hymer, etc. One of the goals in All in CARAVANING 2014 is to promote the concept of “caravaning lifestyle” and “camping culture” to Chinese middle class families. When more and more Chinese families fall in love with caravaning and camping, the unstoppable purchasing power of the Chinese population can be unleashed.

Caravan Ambassador - A Role Model
Another spotlight will also be on the China Caravan Figure Award. Since the first appearance of this award in 2012, it has been the envy of all caravan drivers nationwide. In 2013, the award drew more caravan drivers. In 2014, the event was renamed to the China Caravan Ambassador, which further reflected the cultural background of "caravaning trip". At the end of the Annual Conference, the award ceremony will be held. Our first ambassador is Mr. Danian Liu, whose life story has moved and affected a lot of people. His caravan carried a dream and destiny that we all share. His caravan is the best ad to promote the caravanning lifestyle and business in China.

Mr. Liu will be rewarded with a flight ticket to Germany sponsored by the organizer, to visit the world leading caravan show Caravan Salon DÜSSELDORF 2014. Winners of the 2012 and 2013 awards, Mr. Zhang Zhiwu and Mr. Gu Yunsong, will also be invited, to jointly represent modern Chinese caravan drivers to the international stage.

Comprehensive Programs Designed to Promote Industry Development
All in CARAVANING 2014 is, after all, also a tech show. A series of professional lectures and match-makings in various fields will disseminate knowledge across borders and brand names and offer a platform for communication. We wish to encourage the growth of supply chain in this exhibition and aim to serve all businesses involved in it. The caravaning culture in China cannot survive without a healthy and consistent supply chain.

Important technical events include: Self-Driving & CARAVAN Campground Project Investment Network Symposium, which is participated by local government from Fujian, Guangdong, Sichuan, Yunnan, Beijing and Tianjin, and Corporate representatives includes BTG, CTS and CIMC. International Caravan Industrial Chain Network Symposium, at which caravan manufacturers and caravan parts suppliers will negotiate orders for the next season. The Eighth China International Pan-Outdoor Industry Summit, will welcome more than 100 government and business leaders, industry elites and top players from a variety of outdoor organizations focusing on air plane, yacht, motor homes, etc. to share the grand gala with a theme of "Enjoy the world, Win with Pan-outdoor". Moreover, U.S. caravan experts will gather at Workshop: Maintenance of RV to share knowledge about the usage, maintenance and repair of RV to attendees.

Great Fun for the Family
Caravaning is family-friendly as well as exciting. During All in CARAVANING 2014, If you are not a tech-savvy person, then we also have many informative and entertaining programme for the whole family. We have Carrera Racing Game, Caravan Handpaint Award, Caravan Culture Demonstration Zone, and even Lucky Draw. These events are to create more value for exhibitors and visitors. All-day action and fun will be guaranteed at All in CARAVANING 2014, and everyone could find plenty of stuff to do throughout the three-day exhibition!

More information about the show can be found at www.all-in-caravaning.com.

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